SEO Analyst based in Suffolk/Norfolk

Dan Callis - SEO Analyst at Further, Norwich

Where do you work?

I currently work as an SEO Analyst for Further; a strategic search marketing company based in Norwich.

What about your previous experience?

My first job in digital came in 2011, when I landed a Digital Marketing Executive role with OKO Digital; a family-ran online marketing agency based on the South Coast. My previous experience with blogging and social media (mostly via ad-hoc work and being in bands) was enough to get my foot in the door. Over the next two years I cut my teeth in various aspects of digital, including social media, PPC, website monetisation and content creation. It was the SEO however, particularly off-page and link building, that took up most my time and really interested me.

At the end of 2013 I was taken on as an SEO Campaign Delivery Manager with Vertical Leap; one of the largest digital agencies based on the South Coast, where I focused solely on all aspects of SEO. It was my year and a half at Vertical Leap that really honed my knowledge and skill set, not just in SEO, but client communications, time management, strategy planning and everything in between.

In 2015, after a decade of living in Portsmouth, I decided to relocate and move closer to my family in my home county of Suffolk. I’ve been working for Further since July 2015, where my usual working day consists of in-depth technical SEO analysis and recommendations for a portfolio of clients.

I’ve also been published several respected marketing and SEO platforms over the years, including Moz, SEMrush and Point Blank SEO to name a few.

What kind of clients do you work with?

The campaigns I am currently working on include a Fortune 100 company in the insurance industry and a well-known software company with over 200 million active users globally.

I’ve also previously worked on projects for an established UK book store chain, a leading brand in bus airport transfers,  a children’s theatre arts school with over 600 locations UK-wide, various eCommerce stores and a historic naval war ship.

Not bad, aye?

What do you like about SEO?

If you had to ask me what area of SEO I find most interesting, I’d have to say finding new opportunities or keyword gaps to capitalise on. I’m also a sucker for creative link building tips.